Marketing Analytics in Practice

Balaji Raman, Associate Vice President, Cogitaas AVA.  The term marketing analytics is quite broad, it covers a gamut of problems concerning consumer segmentation, e-mail marketing, pricing, brand positioning, brand equity, fighting competition, spends optimization and allocation. In all cases, business decisions are taken based on rigorous data analytics done through statistical modelling. Here, I will focus … Continue reading Marketing Analytics in Practice